It is a B2B marketing automation tool with a full suite of functions that help businesses increase sales.
Salesforce Pardot bridges the marketing and sales gap by providing a single source of truth and streamlining customer communications. Furthermore, Salesforce Marketing Cloud Automation Engagement is a fully configurable platform that allows businesses to customize it according to their needs.
Pardot is designed to streamline marketing processes, automate campaigns, and provide valuable insights to optimize marketing efforts.
The Salesforce Pardot platform allows businesses in the B2B sector to build more sophisticated, data-driven automation to boost sales.
Core Features of Salesforce Pardot
Holistic View of Cross-Channel Journeys
Holistic View of Cross-Channel Journeys
Pardot provides insights into customer's cross-platform journeys, enabling marketing teams to understand and optimize their experiences.
Lead Generation and Management
Lead Generation and Management
Pardot offers tools for generating and managing leads through visually appealing landing pages, forms, and campaigns.
Email Marketing
Email Marketing
Pardot enables personalized email marketing campaigns and automation, improving customer engagement and inbox placement.
ROI Reporting
ROI Reporting
Pardot connects marketing efforts to ROI through predictive analytics, allowing marketers to analyze campaign performance.
Social Media Marketing
Social Media Marketing
Pardot integrates with popular social media platforms, providing insights for targeted marketing campaigns.
Marketing and Sales Alignment
Marketing and Sales Alignment
Pardot facilitates collaboration between marketing and sales teams, streamlining lead generation and conversion.
Account-Based Marketing
Account-Based Marketing
Pardot's Engagement Studio supports customized marketing campaigns for specific customer groups.
Pardot Einstein AI
Pardot Einstein AI
Einstein AI automates and enhances B2B marketing by predicting customer journeys, segmenting intelligently, and providing lead scoring insights.