Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to know your customer, customize with intelligence, and engage across the entire journey. It's the only integrated customer engagement platform which enables to deliver customized customer engagement at scale on every channel, from email to web, mobile, social, and digital advertising.
Salesforce Marketing Cloud Can Do
Connect with the audience to create a two-way real time engagement.
Leverage data with Artificial Intelligence to make every interaction relevant and gain a unified view of the customer.
Measure, report, and optimize on marketing performance, impact, and customer loyalty.
Marketing Cloud
Manage Your Consumer Data
Collect and analyse all data to really know consumer
Contact
Flexible meta-data model for storing all your marketing data.
All Salesforce data
Synchronisation of marketing data with rest of salesforce.
DMP and Data Studio
Complete Solution for capturing and activating online data.
Email Studio & Mobile Studio
Smart, Personalised messages at scale
Einstein Engagement Scoring
Customise the journey based on like hood to engage.
Interactive Content
Enable consumers to interact directly in email.
Rich mobile push Messages
Engage your most loyal consumers in the moment.
Journey Builder
Content across email, mobile, ads, sales, service & communities
Distributed Marketing
Empower partners, franchisees, and advisors to personalize journeys.
Community journeys
Driven community engagement with new activities and events.
Journey Templates
Easily create journey for the most common marketing use cases.
Real-Time Interaction Management
Connected, consumer driven engagement with Thunderhead
Experience paths
Understand interactions on every channel.
Complex decisioning
Apply business rules to streams of incoming data.
Intelligent optimisation
Automatically determine next best interaction.
Salesforce DM and Advertising Studio
Putting data to work to create relevant experiences and advertising
Journey Builder Advertising
Empower direct marketers with Facebook advertising.
Einstein Segmentation
Analyze trillions of events to find high-value audiences.
LinkedIn Audiences
Activate your CRM data on the world's largest professional network, LinkedIn.
Social Studio
Listen, publish, and engage to create lifelong advocates
Einstein Social Insights
Uncover consumer insights from social content.
Command Centre for Marketing, Sales and Analytics
Align the company around business results.
Workbenches
Create real-time social analytics reports.