Experience Cloud is a product offered by Salesforce that enables organizations to create and manage branded digital experiences for their customers, partners, employees, and other external stakeholders.
Formerly known as Community Cloud, Experience Cloud provides a platform for building secure and personalized web portals, mobile apps, and online communities.
With Experience Cloud, customers and partners can build digital experience platforms to host marketing and corporate sites, partner portals, support forums, web applications, and more.
You can start from a selection of prebuilt templates. Use the Customer Service template to build a self-service experience where your customers can help each other, which increases case deflection and user engagement. Use the Salesforce platform to extend the power of CRM data to partners so that they can manage channel accounts and boost products with marketing campaigns.
Some Key benefits of Salesforce Experience Cloud
- Enhanced Customer Engagement: Experience Cloud enables businesses to build customized, branded communities where customers can connect, collaborate, and engage with each other.
- Self-Service Capabilities: It’s providing self-service options to customers, empowering them to find information, access support resources, and resolve issues on their own.
- Partner Collaboration: It allows businesses to create secure, collaborative spaces where partners can access relevant information, share knowledge, and collaborate on deals and projects, improving partner relationships and boosting sales efficiency.
- Personalized Experiences: It allows businesses to tailor content, recommendations, and offers based on individual preferences, demographics, and behaviour, driving higher engagement and conversion rates.
- Integrated Salesforce Ecosystem: It’s integrated with other Salesforce products like Sales Cloud, Service Cloud, and Marketing Cloud.
