Break down data silos and turn scattered customer information into a single, actionable profile. Salesforce Data Cloud, also known as Data 360, brings together data from every source, every channel, and every interaction, so your teams can act on insights the moment they matter. It also serves as the intelligent data foundation for Agentforce, Salesforce’s AI agent platform, enabling autonomous decision-making powered by unified customer data.
Salesforce Data Cloud is a hyperscale data platform built natively on Salesforce that ingests, harmonizes, and activates your customer data across every touchpoint. It creates a unified customer profile in real time, connecting CRM data, behavioral signals, transactional records, and third-party sources, giving every team a complete, up-to-date view of the customer. As the backbone of Salesforce Customer 360, it powers customer data unification and data harmonization at enterprise scale, ensuring every insight is accurate, consistent, and ready to act on.
When your data works together, your teams work better. Data Cloud enables real-time segmentation, AI-powered predictions, and automated data flows, so every customer interaction is informed, relevant, and timely. Whether you’re in sales, marketing, or service, Data Cloud ensures everyone acts on the same unified truth. From real-time personalization at scale to precision audience segmentation, it turns raw data into revenue-driving action across every customer touchpoint.
Connect and ingest data from any source, CRM systems, web analytics, mobile apps, data warehouses, and third-party platforms, without complex engineering. All data flows into one unified layer automatically.
Resolve customer identities across multiple devices, channels, and touchpoints using both deterministic and probabilistic identity resolution. Data Cloud builds a single, real-time customer profile that updates continuously as new interactions occur, ensuring every team always has the most accurate, complete view of every customer.
Create dynamic audience segments based on live behavioral and transactional data. Target the right customer with the right message at precisely the right moment across every channel.
Leverage Salesforce Einstein to surface predictive scores, next-best-action recommendations, and churn signals directly from your unified data, without needing a separate data science team.
Push unified customer data directly into Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. Activate insights where your teams already work, with no manual exports or delays.
Stay compliant with built-in data governance, consent tracking, and privacy controls. Manage customer data preferences at scale while maintaining full regulatory compliance.
