Communications Cloud

The communications industry moves fast, and your technology needs to keep up. Salesforce Communications Cloud, now evolving into Agentforce Communications, is the purpose-built industry platform that empowers telecom, media, and technology providers to automate complex workflows, configure and launch offers faster, and deliver personalized customer experiences at scale. From CPQ and order management to AI-driven service automation, it is the end-to-end solution built for modern communications service providers.

An Industry-Built Platform for Communications Service Providers

Salesforce Communications Cloud is a TM Forum-compliant, catalog-driven platform that unifies CPQ, EPC, Order Management, CLM, and Digital Commerce on Salesforce. It provides a single source of truth for sales, service, and operations teams, helping telecom and media businesses streamline processes and accelerate growth.

  • Accelerate Time-to-Market by launching new offers and converged service bundles faster with a flexible product catalog.
  • Reduce Operational Costs by automating order fulfillment, service provisioning, and customer interactions end to end.
  • Deliver Consistent Customer Experiences across B2B and B2C channels with omnichannel engagement and intelligent guided selling.
Salesforce Communications Cloud Core Platform
AI-Powered Customer Operations

Faster Deal Cycles, Smarter Order Fulfillment, and AI-Powered Customer Service

When quoting, ordering, and service run on a single platform, telecom operations become faster and more efficient. Communications Cloud eliminates data silos and process delays while Agentforce AI delivers automated support, intelligent recommendations, and personalized subscriber experiences. Built for both B2B and B2C, it scales to meet evolving business needs.

  • Unify Sales and Service Operations with a 360-degree subscriber view that connects every touchpoint in the customer journey.
  • Activate Agentic AI Across Workflows to automate repetitive tasks and free your teams to focus on higher-value customer interactions.

Salesforce Communications Cloud

Industries CPQ (Configure, Price, Quote)

Industries CPQ (Configure, Price, Quote)

Generate accurate quotes and orders in real time with attribute-based pricing, complex bundling, and promotion management. Industries CPQ is TM Forum-certified for both SID and eTOM, ensuring your quoting process meets global telecom industry standards while closing deals faster across B2B and B2C channels.

Enterprise Product Catalog (EPC)

Enterprise Product Catalog (EPC)

Design, launch, and manage your entire product portfolio from a single catalog-driven platform. EPC enables product designers to build converged service offers, define pricing rules, and deploy new products to market without heavy engineering effort, accelerating your speed to revenue.

Order Management & Fulfillment Orchestration

Order Management & Fulfillment Orchestration

Orchestrate end-to-end order fulfillment from capture to activation across all downstream provisioning and billing systems. The Dynamic Revenue Orchestrator (DRO) automates complex fulfillment scenarios, including asset transfers, plan modifications, and in-flight order changes, reducing fallout and improving delivery accuracy.

Contract Lifecycle Management (CLM)

Contract Lifecycle Management (CLM)

Author, negotiate, and execute contracts directly within Salesforce using pre-built templates, clause libraries, and digital signature workflows. CLM connects contract data with your CRM to give every team full visibility into customer commitments, renewals, and obligations.

Agentforce Communications

Agentforce Communications

Deploy AI agents that automate service troubleshooting, handle repetitive customer queries, and surface next-best-action recommendations in real time. Agentforce Communications enables your service teams to resolve cases faster, increase first-contact resolution rates, and deliver personalized subscriber experiences at scale.

Digital Commerce & Omnichannel Engagement

Digital Commerce & Omnichannel Engagement

Deliver seamless buying experiences across web, mobile, and agent-assisted channels using headless CPQ commerce APIs. Customers can self-serve, upgrade plans, or modify services without agent involvement, reducing call volumes and improving satisfaction across every channel.

Frequently Asked Questions

Salesforce Communications Cloud is a purpose-built industry platform for telecommunications, media, and technology companies. It combines Industries CPQ, Enterprise Product Catalog, Order Management, Contract Lifecycle Management, and Digital Commerce into a single TM Forum-compliant solution, helping communications service providers modernize operations, launch offers faster, and deliver better customer experiences.

Agentforce Communications is the next evolution of Salesforce Communications Cloud. It embeds agentic AI directly into telecom workflows, enabling autonomous service troubleshooting, intelligent order orchestration, and hyper-personalized customer engagement. Businesses already on Communications Cloud can layer Agentforce capabilities on top of their existing setup.

Industries CPQ allows sales teams and service agents to configure complex telecom bundles, apply dynamic pricing and promotions, and generate accurate quotes in real time. It supports attribute-based pricing, compatibility checks, and eligibility rules, ensuring every quote is accurate, compliant, and aligned with your product catalog. It also integrates seamlessly with Order Management for a smooth handoff from quote to fulfillment.

TM Forum is the global industry body that defines standards for telecom operations, data models, and APIs. Salesforce Communications Cloud is TM Forum-certified for SID (data model) and eTOM (business process framework), which means it aligns with internationally recognized telecom standards, reducing integration complexity, accelerating implementations, and ensuring long-term interoperability with third-party systems.

Communications Cloud delivers the strongest ROI for telecommunications companies, internet service providers, cable and media businesses, and technology service providers managing complex product catalogs, B2B enterprise accounts, or high-volume B2C subscriber bases. Any business running quote-to-cash or order-to-activation workflows in the communications sector can benefit significantly.

With 500+ Salesforce implementations and certified expertise across Communications Cloud, Industries CPQ, and Order Management, Cloud Certitude delivers telecom-grade solutions tailored to your business goals. Our certified team manages every phase, from product catalog design and CPQ configuration to order orchestration and Agentforce AI enablement, ensuring your implementation drives measurable operational efficiency and accelerates revenue growth from day one.