CTI (Computer Telephony Integration) makes it possible for computers and telephone systems to communicate with one another.
Call centres that deal with a lot of incoming calls are the most frequent users of CTI. CTI can be used by call centres to manage all phone calls using computers.
CTI integration with Salesforce empowers organizations to deliver better customer service, optimize agent workflows, and leverage data-driven insights to improve business outcomes.
Using Open CTI It uses HTTP and ensures that traffic between your phone server and Salesforce is encrypted. Open CTI allows you to make asynchronous calls. Asynchronous calls allow the execution of the client process instead of waiting for a callback from the server.
CTI Integration
Improved Customer Experience
Improved Customer Experience
CTI integration allows for seamless integration between your telephony system and Salesforce, enabling agents to have a complete view of customer information during calls.
Increased Productivity
Increased Productivity
Agents can make and receive calls directly from within Salesforce, eliminating the need to switch between different applications. This streamlines workflows and saves time, leading to increased productivity.
Automatic Call Logging
Automatic Call Logging
CTI integration automatically logs call details, including call duration, timestamps, and notes, directly into Salesforce.
Advanced Call Routing
Advanced Call Routing
You can receive real-time alerts on important events, such as deal milestones, customer activities, or updates to specific records in Salesforce, keeping your team informed and enabling timely actions.
Real-time Data Synchronization
Real-time Data Synchronization
This means that customer information, call history, and notes are instantly updated, providing a comprehensive and unified view of customer interactions.
Enhanced Reporting and Analytics
Enhanced Reporting and Analytics
Organizations can gain insights into call volumes, agent performance, customer satisfaction, and other key metrics, enabling data-driven decision-making and process improvements.
Integration with Omni-Channel and Service Cloud
Integration with Omni-Channel and Service Cloud
This allows for intelligent call routing based on agent availability, skills, and workload, ensuring efficient handling of customer inquiries across multiple channels.
Scalability and Flexibility
Scalability and Flexibility
It also provides flexibility to integrate with various telephony systems, enabling organizations to leverage their existing infrastructure.